reading02

what is the best way to research the audience in order to find out how they will best experience the information while designing?

information designers

richard saul wurman

Richard Saul Wurman has published 81 books focusing on making information understandable. He is an architect and graphic designer and consider a pioneer in information graphics. He began this info-architecture after seeing how much information the world produces a day with little care and order. He also founded the TED Conference, an annual design conference.
















edward tufte

Edward Tufte is described as “the da Vinci of data” by the New York Times. He is a professor of statistics, information design, interface design and political economy at Yale. He is an expert in informational design such as charts and diagrams.



















nigel holmes

Nigel Holmes is a British theorist and designer, focusing on information design. He is the principal of Explanation Graphics, a design firm in New York City. His portfolio consists of corporate identities, charts, diagrams, and logo designs.

Get Out the Vote

project brief:
Different audiences may interpret meaning in different ways. In order to successfully communicate a specific messsage one must understand how their audience will receive the message and design an experience that will best suit that audience. This type of design is critical in information graphcis. This assignment requires the communication of voting facts and statistics in an experiential motion graphics message.

statistc:
Almost half of registered unmarried women don’t vote. If they turned out in numbers, unmarried women would be the largest voting bloc and would be the deciding “X” factor in close elections.

stories:

01
Focusing on the fact that unmarried women could be a deciding factor in an election, I would exploit the simple fact that they are unmarried. Being unmarried insinuates a sense of independence and throughout history women have not necessarily been praised for such a characteristic until lately. Women need to embrace this self-sufficiency and make a difference in the world around them by letting their voices be heard.

02
After the long history of women being inferior to men and after a long hard woman’s suffrage movement, we now have the right to vote. The problem is that we are not exercising this right. Being young single women, who are independent with the capability of self-sufficiency, it is a shame to see that their/our voices are going unheard. Our grandmothers and great grandmothers fought so we could vote and be considered equals, we should not let them down.

experience

compete,
compete,
compete,
for the attention of your audience.
create a new captivating experience every time.

an experience i remembered:
http://www.zaha-hadid.com/

david lachapelle